Using a pangram again of no more than 10 words set variations of the text in as many different arrangements as you can imagine, inspired by the Blue Note album covers typography. Consider the text a title for an LP from the series. In this project, you are to interject some “expressive” type. You are allowed to give no more than two words an expressive arrangement (move characters off baselines, rotate, invert, etc.), the remaining text must be flat to baselines, 100% K, no mixing of CAPS and U&lc, all Roman. The goal is to come up with as many different variations as possible while respecting the practical need to read the text—you should bend readability/legibility but not break it. I recommend that you begin with standard alignments and move methodically through different ways to combine the words. Keep in mind fundamental 2D principles: balance, symmetry, asymmetry, etc. Perform variations at 24 pt. type in Filosofia Regular and Trade Gothic Condensed, in all upper case and upper and lower case. Note what arrangements work well in caps but not U&lc. 8.5 x 11 pages, no more than 3 variations per page. First step: hand sketches of possible variations due tomorrow. Final typeset versions due: Wednesday, July 16, 9:00 am.
3 responses so far ↓
Brandon Blevins // July 15, 2008 at 2:25 pm |
Question: Is this project similar to project 5? Except this go round we are allowed to be “expressive” to a few words? Does that mean bold, change of type, or just able to rotate letters?
kennethfg // July 15, 2008 at 4:56 pm |
This is a follow up to Project 4: Headliners, not the previous one. Your other questions are answered in the project brief (e.g. you can only use 2 designated typefaces but not mix the two in one headline setting)! For Trade Gothic Condensed, use a Bold but only the Bold.
Brandon Blevins // July 15, 2008 at 5:12 pm |
I thought so… but I thought I’d be 110% sure. Thanks!